Agent Orchestrator

OFER
BLUTRICH

0+People Helped
0Products Shipped
200-300Per Cohort Taught
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What I Do

I build AI products, and teach others to build them too.

Four years ago I had no coding background. Now I ship full-stack AI products and run workshops that teach non-technical people to do the same. The work splits two ways: building the tools, and opening the door so others can build their own.

Agent Orchestration

Multi-agent systems with routers, handoffs, memory, and quality gates. Not single prompts. Teams of agents that run end to end without me in the loop.

AI Product Building

Full-stack AI products from idea to ship. Agents, automation, LLM pipelines, and data analytics that move real metrics.

Teaching and Enablement

GenAI workshops for non-technical teams. Participants leave with working AI workflows, not slideware. 200 to 300 people per cohort.

Zero to One Execution

Hypothesis-driven product development. From a discovery sketch to a live platform with real users and measured retention.

Research and Data Analysis

A research background applied to product decisions. Sentiment analysis, intent detection, and evidence over opinion.

Agent Systems

The receipts

Each system below is a team of AI agents with routing, memory, and quality gates. Real users, real outcomes, designed to run without me in the room.

System #001 · ClimbClawWhatsApp · Live

Architecture

Per-athlete container, eight in-container skills, three memory layers (preference, injury, life context), plus a scheduler that pushes the daily session at 07:00.

Orchestration move

Memory is the product. Each athlete gets their own isolated Claude that remembers them by heart, with anti-spam and auto-pause when the athlete goes inactive.

Outcome

Live coaching fleet, 1000+ messages handled, scheduled check-ins automated, methodology pipeline server-validated before a plan reaches the athlete.

System #002 · AI Business BuilderOpen Source · 100% eval pass

Architecture

A business router diagnoses the founder's phase. Five phase flows hand off to eight specialist agents. A process guardian scores every deliverable on a 10-point rubric.

Orchestration move

Phase discipline as a gate. The system refuses to skip ahead. Try to jump from research to a tech stack and the router catches it and redirects.

Outcome

Six evals across all five phases. 31 of 31 assertions pass with the skill loaded, 11 of 34 without. A +67-point delta from orchestration alone.

System #003 · PhysioAIWhatsApp · Clinician Beta

Architecture

Per-practitioner Claude container, evidence-based-pt skill as entry point, salience-ranked memory keyed on body-part lexicon, episode summaries injected per session.

Orchestration move

A shared kernel with ClimbClaw. The same memory architecture serves two coaching fleets. Every lesson learned in one product travels to the other the same week.

Outcome

Clinical copilot in design-partner trials. Treatment plans grounded in current evidence, generated per case, with every recommendation traceable to a source.

The pattern under all three: a router that diagnoses, specialists that execute, memory that compounds, gates that block bad output. One person orchestrates. A team of agents ships.

Experience

Twenty years of finding the route, then opening it.

Jan 2026 to Present

AI Product Builder, Base44 (acquired by Wix)

Building agents, automation, and AI tools that help a marketing team ship faster. Building marketing AI infrastructure: Claude Code plugins, apps, autonomous pipelines, data analytics.

Jan 2023 to Present

GenAI Lecturer and Workshop Facilitator, Ministry of Economy and Industry

Designs and delivers AI adoption workshops across government, healthcare, and enterprise. Online AI course, 200 to 300 participants per cohort. Participants leave with working AI workflows.

Jan 2020 to Present

Co-Founder, ClimbingPill

AI-powered health tech platform serving 10K+ climbers with personalized training. Genetic-algorithm training plans, an AI coach, 60% 90-day retention.

Dec 2013 to Present

Lecturer, Physical Therapy Department, University of Haifa

12+ years lecturing in the bachelor's program. Course design, curriculum delivery, student mentoring. Published research.

Jan 2025 to Feb 2026

Co-Founder and CPO, FrndZ

AI-powered community platform serving 44 communities, analyzing 200K+ monthly messages. LLM sentiment analysis and intent detection. Scaled 0 to 100K+ users.

Apr 2023 to Nov 2025

Co-Founder and CEO, Free Climbing Ltd (Allé)

Founded Allé, a destination climbing center in Jerusalem. 2,000+ members, 800m2 facility with physiotherapy clinic, gym, and performance studio.

Jan 2023 to Dec 2023

Head of Product Marketing, Black Diamond Equipment

Led Israel business development for the global outdoor-gear leader. Market entry, partnerships, distributor relationships.

Jun 2022 to Dec 2022

Product Manager, Discovery, Hamerton Investments

Designed a premium rooftop wellness center concept for tech professionals. Product concept, service offering, pricing, experience design.

Jan 2022 to Apr 2022

Product, SupPlant (AgTech MVP)

Developed an MVP for an agtech platform. Hypothesis-driven product development.

Aug 2017 to Jan 2022

Co-Founder and CEO, Boulder Haifa

Scaled Boulder Haifa from concept to a 50-person organization serving 2,000+ members. Grew 6 to 50 employees, 1 to 5 departments, 5x revenue.

Selected Work

Products I've Built

Eight live products, from AI platforms to learning tools, each solving a real problem. Plus three more in the workshop.

FrndZ AI PlatformJan 2025 - Feb 2026
Co-Founder and CPO

AI-powered SaaS for community management across WhatsApp, LinkedIn, and Facebook. Connected 44 communities and ran LLM sentiment and intent analysis across 200K+ messages a month. Scaled from zero to 100K+ users.

100K+
Users
60%
Retention
Visit Site
FrndZ Platform
FrndZ Dashboard
ClimbingPill AIJan 2020 - Present
Co-Founder

AI-powered personal climbing coach. A proprietary genetic algorithm builds each training plan, and an AI coach gives daily guidance and adapts the program as you log sessions. Scaled from zero to 10K+ climbers.

10K+
Users
60%
Retention
Visit Site
ClimbingPill AI
ClimbingPill App

All Products

PodLearn
2024AI Learning

PodLearn

Turn 60-min podcasts into 5-min lessons. 85% better retention vs passive listening.

ClimbingBrowser
2025Database

ClimbingBrowser

Evidence-based climbing training database. 3,200+ climbers breaking through plateaus.

SEO is Gone
2025AEO Tool

SEO is Gone

AI Engine Optimization audit. Analyzes visibility in ChatGPT, Perplexity, and Google AI.

GTM Strategy
2025GTM Tool

GTM Strategy

B2B market entry analyst. 6-step methodology to identify niche and target customers.

Amoon Knowledge
2025VC Tool

Amoon Knowledge

AI assistant for searching a VC fund's pitch archive and portfolio companies.

Neta Sentiment
2025Analytics

Neta Sentiment

Understand your text's true meaning. Enterprise-grade sentiment analysis.

Also Building

ClimbClawLive
WhatsApp AI Coach

A WhatsApp AI coach for climbing, fitness, and nutrition. Each athlete is coached by an agent that remembers them by heart, their injuries, goals, and personality. Memory is the product.

climbclaw.ofer.ai
PhysioAIIn Development
Clinical Copilot

An evidence-based physiotherapy assistant for clinicians. It generates treatment plans and rehab protocols for MSK conditions, grounded in current clinical evidence.

physio-ai.ofer.ai
AI Business BuilderOpen Source
Claude Code Plugin

An open-source multi-agent system that coaches non-technical founders from idea to revenue. Eight specialist agents, five phases, and a quality gate on every deliverable.

github.com/blutrich

Field Notes

How I think about building

Six notes from twenty years of finding the route and opening it for others. The pattern behind every project above.

Field Note #001Building

Build for yourself first

If you would not use it tomorrow morning, do not build it. The best tools come from frustration, not from a roadmap. Being tired of doing something by hand is a better brief than any PRD.

Field Note #002Enablement

Enable, do not present

Stop making slide decks about your work. Sit next to someone and let them use the thing. A five-minute hands-on beats a thirty- minute presentation. People believe what they touch.

Field Note #003Product

Memory is the product

The feature people stay for is not the smartest answer. It is being remembered. Knowing someone by heart, their goals, their history, their fears, is the whole differentiator.

Field Note #004Visibility

Let the work speak

Do not forward your own wins. When your tool makes someone else successful, they tell the story for you. Third-party proof is ten times more credible than self-promotion.

Field Note #005Product

Users find their own use case

You ship a climbing coach and someone uses it as a calorie counter. Nobody planned that. Watch what people actually do, not what you designed them to do.

Field Note #006Identity

Find the route, then open it

A hundred first ascents on rock taught the pattern. Go first, bolt the line, document it, step back. The route exists whether you are standing there or not. Every project here is that.

About

An AI builder who opens doors.

Find the route nobody sees. Build it. Open it for others.

The pattern goes back 20 years. Climbing first ascents, then building climbing centers so communities had a place to climb, then coaching the national team. Physiotherapy. AI products like ClimbingPill and FrndZ. Teaching GenAI workshops. Now building AI at Base44.

Four years ago I had no coding background. I went from simple automations to shipping full-stack AI products by treating every unknown as a route to be solved, one move at a time.

It is not a career pivot. It is one consistent identity through different mediums: find what others cannot, build the way through, and leave it open behind me.

CurrentlyAI Builder, Base44 (acquired by Wix)
AlsoGenAI Lecturer, Ministry of Economy
Ofer Blutrich
Ofer Blutrich, Tel Aviv

Get in Touch

Let's build something

Open to AI build projects, consulting, and speaking. If you want to ship an AI product, bring AI into your team, or have me run a workshop, send a note.

Email

Blutrich@gmail.com

LinkedIn

linkedin.com/in/oferblutrich

Location

Tel Aviv, Israel